euroLOYALTY
euroLOYALTY - Customer loyalty as a critical success factor
Payback cards are an efficient tool to increase customer loyalty. Depending on the purpose loyalty cards include discounts, payment functions or are used to collect bonus points and rewards. Loyalty cards provide information about customer data and purchasing preferences which allows to create successful marketing campaigns on this basis. Cross-selling and up-selling potentials are generated. euroLOYALTY is the platform for efficient organisation at a reasonable price.
euroLOYALTY offers a wealth of functions for the administration of customer data, the preparation of promotions and complex customer loyalty management. The flexibility of euroLOYALTY is enhanced by interfaces to external loyalty service providers.
With its integrated central patronage data management it allows to assign purchases precisely to individual customers. The data is then saved in reporting. All purchases can by analysed using histories and statistics. So you can recognise preferences and develop marketing campaigns on this basis. You can address your target groups in a "made to measure" fashion via discount and fidelity campaigns or direct mailing, thus opening up new sales potentials.
In addition to various price levels such as normal prices, promotional and special prices, euroLOYALTY also offers an efficient customer rewards system. Retailers use such rewards systems in order to increase the customers inclination to keep buying in their shops and offer rewards to their customers on the basis of fidelity, sales or recommendations. Variations include repayment of a percentage of the customers total sales as well as phases of payments in and repayment.
Since the POS systems in the branches and shops have online access to the customer data account information is available in real time avoiding overdraft. This means additional safety and protects you from losses.